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It's fashionable, especially in Canada, to voice your disdain for “Nickleback”.

Much of this comes from the knowledge that we have given the world far more worthy musical icons like Celine Dion, Justin Beiber and Raffi.

And although as we would like everyone beyond our borders to think we only listen to “The Tragically Hip”, “Arcade Fire” or Leonard Cohen and all own an original vinyl of “After The Gold Rush” protectively wrapped in a room temperature beaver pelt -- we know that's not true, don't we?

Pour a few fingers of Crown Royal down any Canadian and you'll discover that we all know the lyrics to "Burn It To The Ground" -- and can sing them even louder after each subsequent shot.

Not long ago, the venerable British publication, The New Music Express, (who once predicted “Darkness” would surpass the popularity of “The Beatles”) voted “Nickleback” the worst band in the world.

Yet another reason we need to rethink the Monarchy thing if you ask me…

Hard on the heels of this, an online petition in Detroit demanded that the Detroit Lions football team rescind their invitation to the band to perform at halftime of their Thanksgiving Day game, the complainants insisting that the booking was a slap in the face to Detroit's musical legacy.

I'm sure the Lions were shaken by this. After all, it was an online petition.

But I'm also sure they had already checked to see if the surviving members of "The Temptations" could get out of their retirement home for the day and that there was a construction crane available to haul Aretha Franklin to the 50 yard line.

If there's a couple of things I've learned about the music business and the media over the years it's that the critics and the Rock intelligentsia mostly love bands who will never make it and the mainstream media only loves those who are mostly over the hill.

How else do you explain year end Top Ten lists including nine bands you'll never hear from again and shows like CBC's "Cover Me"?

This week, “Nickleback” took time out from the tour schedule that earned them over $100 Million last year alone as well as promoting their already multi-platinum just-released album to respond to Detroit with a cute video over at "Funny or Die".

Of much more importance, they'll be back home in Vancouver on Sunday to perform the halftime duties at "The Grey Cup Game" -- where fully 1/4 of the country will be tuned in and, dare I admit it, singing along.

Here's a snippet if you need to practice.