Don't believe me? Just ask the guy who bought it, CTV President Rick Brace, in today's Globe and Mail speaking to one of Canada's best sports columnists, William Houston.
"On the whole question of cost and who can afford what, they actually bought the rights to 'Jeopardy' and 'Wheel of Fortune'," Brace said. "So, they made a decision to do that, which I'm guessing was a heck of a lot more expensive than what the theme would have been."
Ouch! So for those of you still thinking CBC's decision to emulate the program schedule of the Fox affiliate in Toledo was a wise move, there's yet another example of how buying US shows undermines our culture.
Meanwhile, on the same topic and from the same Globe article, just a little more proof that "The Legion" knows what it's talking about (see post below) when it comes to network branding. This quote is from CBC Sports Head Honcho Scott Moore...
"I worked there [at CTV and TSN] for many years and have a lot of friends there. But I would never in a million years have expected they would pay so much for a song that is so associated with CBC....I don't know why they would want to make their product less unique and more like the competition."
Now all of this may be continued sniping or sour grapes between the two networks. But it's interesting both seem aware buying US shows has costs that don't show up on a balance sheet and hardly anybody can tell them apart anymore.
And yet nobody at either network seems capable of thinking outside their box. Let's hope they start before they're on the street living in one.
